How to generate development opportunities in the value chain

The value chain is one of the most important gears that constitutes a business and, depending on its proper functioning, contributes to its success. A more specific definition can be found in the study “The value chain: a tool for strategic thinking” by Johana Quintero and José Sánchez. “The value chain provides a general application model that allows the activities of any organization to be systematically represented (…) It is made up of a series of value aggregation stages, of general application in production processes. The value chain provides a coherent scheme to diagnose the company's position with respect to its competitors and a procedure to define the actions aimed at developing a sustainable competitive advantage. It is, then, a fundamental part of a corporate's strategy, so it should be invested in. But how can we generate development opportunities in the value chain? We give you the example of a company that does it and in an exemplary way.



How to have best practices in the value chain: Toks case Toks is one of the companies that best understands the relevance of having good sustainable practices with the value Chinese Thailand Phone Number List chain and has demonstrated this in each of its recognized Productive Projects , one of which is coffee. development opportunities in the value chain, toks, toks rse, toks social responsibility, how to generate development opportunities in the value chain, coffee production in Mexico, coffee production, coffee value chain, value chain example of coffee, example of sustainable value chain, development of sustainable food value chains, coffee from Chiapas, Mexican coffee growers, coffee growers from Mexico In 2013, the company began to provide support to coffee growers in Talquián, Chiapas, in order to renew the coffee plantations and boost their production, which multiplied five times at the end of the program.







In the Tacaná Volcano Biosphere Reserve in Chiapas alone, the restaurant company has purchased around 35 tons of coffee, dealing directly with small producers in the region. In this way, it eliminates the relationship with intermediaries, truly knows the harvest and production process, and increases the income of coffee growers and their families. But that is not the only thing that Toks does in favor of Mexican producers. Aware that the well-being and health of farmers should not be left aside – because without them, production would not be possible – he teamed up with Grupo de Ayuda Convicción por México AC to carry out a medical day in the communities surrounding the Tacaná volcano. Around 700 consultations in general medicine, audiology, gynecology, optometry and other specialties, as well as emotional support and thanatology, were given to the inhabitants of the area. “This contribution will allow the families of coffee producers in the communities surrounding the Tacaná volcano the opportunity to be cared for by specialists and contribute to their well-being” were the words of Gustavo Pérez Berlanga, director of Social Responsibility (CSR) at Toks.